3 Surefire Ways to Create In-Demand Products and Services

Sep 13, 2017
3 min read

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell?

Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?

You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.

Just Ask

This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:

What they’re struggling with
Their preferred learning method (video, text, audio, etc.)
What they feel the training is worth (what would they pay)

These three pieces will tell you everything you need to know to create a program that’s practically guaranteed to sell.

Listen to Their Complaints

If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.

Study Your Competition

Hopefully you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.

Consider buying their paid products as well. Again, you should never copy them, but you can either:

Promote them as an affiliate
Create a better, more comprehensive version
Create a lite, lower-cost version

Creating products in a vacuum is a great way to waste a lot of time and money on programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.

Before getting clear on what you will offer and how you will offer it, have you clearly defined who you will offer it to? Who Is She?

It's important to clearly know your ideal client so you can reach her the way she needs to be reached. Use my ideal client avatar template to get crystal clear on your ideal client. Add you creativity with strategy...and you got it!

Ché Myers is a Coach for Women and Business Mentor empowering women to maintain balance in their lives by helping them remove overwhelm and by strategically positioning them to create and grow online businesses that allow them freedom to fully experience life and abundance. Her passion is helping women remove overwhelm, find her voice, and help them step out of ordinary into her authentic, confident self. She wants women to know that you CAN still have the beautiful, purpose-filled business that you envisioned, while living an abundant life infused with passion, purpose and freedom. You simply need momentum, support, and strategy!

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